Cover story · The feud file

Blood for Blood.

Fender’s new CEO says the brand has a moral duty to the players. Guitar builders say what they got was legal letters. One demand ends it: Bud Cole out of the chair, whether the order was his or not.

  • Cal · Out is not enough
  • Marty · It was not him
  • Jason · Out either way
Offset electric guitar in hard black-and-white studio lightOne letter ends it

Standing feud

Shittin on Fender.

One demand, one ownership chain, and every receipt we can source about the biggest name in the building. Updated whenever there's something worth printing.

Rig Roast · Pick a voice

Pick a voice. Roast your rig.

Choose an AI impression or gear archetype, submit your signal chain, and get a specific roast you can share.

  • Josh Scott · AI impression - The pedal historianJosh Scott · AI impressionThe pedal historian
  • Rhett Shull · AI impression - What's really going onRhett Shull · AI impressionWhat's really going on
  • Pete Thorn · AI impression - Session pragmatismPete Thorn · AI impressionSession pragmatism
  • Henning Pauly · AI impression - The scientistHenning Pauly · AI impressionThe scientist
  • Rabea Massaad · AI impression - High-gain joyrideRabea Massaad · AI impressionHigh-gain joyride
  • Mary Spender · AI impression - The songwriter's lensMary Spender · AI impressionThe songwriter's lens
  • Tim Henson · AI impression - Polyphia precisionTim Henson · AI impressionPolyphia precision
  • Nita Strauss · AI impression - Arena shredderNita Strauss · AI impressionArena shredder
  • The Andertons Captain · AI impression - The Captain's reviewThe Andertons Captain · AI impressionThe Captain's review
  • Tom Quayle · AI impression - Jazz-fusion lensTom Quayle · AI impressionJazz-fusion lens
  • The TGP Curmudgeon illustration - Boomer with opinionsThe TGP CurmudgeonBoomer with opinions
  • The Boutique Snob illustration - No mass-producedThe Boutique SnobNo mass-produced
  • The Reverb Listing Hawk illustration - Always flippingThe Reverb Listing HawkAlways flipping
  • The Modeler Evangelist illustration - Just buy a Quad CortexThe Modeler EvangelistJust buy a Quad Cortex
  • The Vintage Purist illustration - Pre-CBS onlyThe Vintage PuristPre-CBS only
A Tube Screamer into a modeler? Son — I had that exact pedal in 1979. Except mine ran into a real Bassman and never once asked for a firmware update.
By The TGP Curmudgeon

Walk away with share cards in three sizes: feed, square, and story.

AI impressions for entertainment. Not the real people, not endorsed by them, and not official advice.

How it works

Receipts first. Roast second.

We compile reviews from the big mags, dig up the user reviews they leave out, and run them side by side, links included. When a magazine fluffs a verdict, we say so and quote the players who called it first. The running tally lives on the Fluff Index.

It is a faster, more honest way to judge gear before you buy it, argue about it, or feed your own signal chain to the roast.

  • Every major magcompiled and linked
  • Every user reviewquoted and linked
  • Every articlehas a fight thread
  1. 01

    We read everything.

    Every review the major mags publish, compiled and aggregated in one place. Premier Guitar, Guitar World, Guitar Player, MusicRadar.

    Open the column
  2. 02

    We find the users.

    Forum threads, store reviews, comment sections. The people who paid full price, quoted with links back to every source.

    See the receipts
  3. 03

    We call the fluff.

    The press rarely prints below a 6 out of 10. When the owners disagree, we run both side by side and tell you who we believe.

    Read a callout
  4. 04

    You fight about it.

    Every article has a place to argue about things that do not matter. Fairy-dust Klon diodes. True bypass. Tonewood. Bring sources.

    Pick a fight

The difference

Every other gear page is wallpapered in banner ads and affiliate links. This one is just us, running our mouth.

No ads

Not one banner. Nobody buys space here, so nobody buys the verdict.

No affiliate links

We make nothing when you buy the pedal. That is exactly why you can trust us when we tell you not to.

No shills

We name the bad actors and the shameless shillers, and we link the receipts so you can check our work.

The mission

We aim to get cancelled by every guitar manufacturer. Especially Fender.

The standing scoreboard

The Fluff Index.

Guitar magazine reviews, scored against the receipts from people who paid full price. No ads, no affiliate links, every verdict linked.

Open the Fluff Index →
  • Premier Guitar5 scored
  • MusicRadar4 scored · 1 fluffed
  • Guitar Player3 scored
A new column

The Internet Has Thoughts.

What the press wouldn’t print. Honest as a forum, legible as a magazine, loud as a comments section.

See all 16

Gear takes, argued in public.

The main magazine carries signed reads; the receipts-heavy column pulls in reviews, player quotes, and rating context where the source exposes it.

Read sourced takes
Sourced take5 min read · Jul 4

Fender's owner now owns a stake in Reverb. Nobody put that on the front page.

Etsy sold Reverb in April 2025 to investors that include Fender's owner. Reverb says the partnership "remains unchanged." We're not calling that a lie. We're calling it a claim, and claims get checked here.

Words by
Johnny Suede
Open the piece

The takes readers pushed back on.

All articles

Active rig profiles.

Recently updated public rigs, with player portraits, gear, tuning, and pedal count.

All rigs

Live forum threads.

Gear-first questions, rig diaries, and arguments tied to real profiles.

Open the forum

Suede DNA: tonal genealogy.

dna.suedeai.ai

Signal chains, archived.

The rigs that made the records. Each guitarist's chain of documented setups, treated as a tonal genealogy stretched across time, sourced from the Guitar Geek archives.

Rigs
409
rigs
Artists
390
artists
Year range
1964–2014
Open the archive

Hot components to open next.

Jump straight into the real surfaces: the Suede 100 list, the Fender feud file, forum threads, public rig cards, Rig Roast, and tone recipes.

Looking for the Suede Social iOS app? It has its own listing — find it on the App Store ↗

Find a profile by handle: social.suedeai.ai/<handle>

Built by Suede Labs AI in 2026 · Issue No. 20